Origin of WillPower

In the days following Will’s accident and at his Celebration of Life, much was said about his ability to lift people’s spirits when they were feeling down or frustrated. Will had a real knack for saying and doing just the right thing to cheer you up. He could not bear to see people unhappy and it didn’t matter if it was a friend, a schoolmate, a sibling, or a parent, when he sensed sadness he would find a way to cheer you up.  We called that the “Power of Will”.  When I said this to a good friend he suggested that we could turn that phrase around to “WillPower” and perhaps gain some strength from it in times of need or sadness.  Power of Will = WillPower.  That really resonated with me and from then on the term WillPower kind of caught on.  People were stopping by with “WillPower” T shirts, others were writing “Willpower” in their condolence cards, their school books, Facebook entries, etc.   Then Will’s buddy, Kale, came up with the idea for the wristbands which went kind of viral and raised a lot of money for Will’s charitable foundation.  But I’ll let him tell you about that.

It really is quite incredible how many stories of “WillPower” have been shared with us and in so many different and creative ways. If it interests you, please browse the site and share your own “WillPower” stories.

Thank you for supporting Will’s foundation and give your kids a hug today.

Murray Bouchard (Will’s Dad)



Kale and Will

My name is Kale Starnino and Will and I have been hanging out since we were born; he was one of my best friends.  I came up with the idea of the “WillPower Band” as a way for us to honour Will by having a reminder of him with us at all times, something to wear, to look at, to touch.  A great deal of time was spent trying to come up with the ultimate WillPower Band.  It had to be Rasta, that part we knew.  At the time, Will’s favourite song was Mr. Blue Sky and, of course, his life revolved around skiing.   We consulted with coaches, friends, and family and the final product was perfect:  a Rasta coloured band stating “WillPower” on one side and “blue skies and swift pow” on the other.

At first, the thought was that I would hand them out free to friends and family but then it was suggested that the money we raised from selling them could be put towards Will’s Memorial Fund.   We decided to put the price as reasonably low as possible so that everyone could afford one.  Alternatively, people could donate additional money for a band if desired to contribute more towards the Fund.  Before I knew it, I was ploughed by a wall of messages coming from every source of communication I owned; Facebook, email, text messages and even some old fashioned phone calls.  Everyone wanted a ‘Willpower Band’.  I was meeting people all over the place and sending bands with friends to give to friends, it was crazy.  In a very short time we realized we needed to order more.  Since then we have ordered over 2000 bands and we are still ordering.  Some people have every different design, some have one or two special ones that remind them of Will, and some have a band as strength or inspiration when they need a little “WillPower” to get through something. The bands have travelled far and wide.  We have contributed over $4000 to Will’s Memorial Fund already.

What matters most to me though is that it is really cool to see WillPower bands everywhere, even on many people I have never met and I know that we have a connection through Will.  For such a little guy he sure made a big impact in this world.  The power of Will will live on in us forever and always.  I miss you buddy.


Note:  If you have any ideas or comments on words/sayings to put on future wristbands, please submit them here.  Thank you for supporting Will’s Foundation through the purchase of a WillPower wristband(s).



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